Latest Thinking

Insights

Industry commentary on traffic trends, ad platforms, the attention economy, and modern marketing analytics.

Traffic Trends Feb 15, 2026

The End of Cheap Traffic

Traffic costs are rising across every major platform. Here's what growth teams need to understand about the shift and how to stay ahead of it.

8 min read Read

Marketing Analytics Jan 20, 2026

Why Attribution Models Are Broken

Most attribution models give you a false sense of precision. Here's what's actually wrong with marketing measurement and a better way to think about it.

9 min read Read

Attention Economy Dec 10, 2025

Attention Quality Over Quantity

Traffic volume is a vanity metric. What matters is the quality of attention you capture. Here's how to measure and optimize for it.

8 min read Read